Course Description

This EyeTools Collection consists of four webinars covering topics that will help you get even better at what you do leading to loyal patients, happy and productive staff and a prosperous business.

In the first webinar, I describe hints and tips on how to chase down small prescription changes, and how to use them in order to give your patients the optimum refractive correction.

This will help you increase your confidence in making small prescription changes, provide the best glasses for your patients, reduce your number of rechecks, and protect and enhance your reputation.

In the second webinar, I describe hints and tips on determining and recording the visual benefits of small new prescriptions and small changes to existing prescriptions so you can be confident in prescribing the optimum refractive correction.

In addition, I provide my own experiences of how the patient can help endorse the new prescription and to make sure your glasses meet or exceed the patient’s expectations.

This will help you provide your patients with the optimum glasses, reduce re-check chair time, reduce remake costs, reduce patient complaints and enhance your reputation.

In the third webinar, I describe the different types of non-tolerance, the types of symptoms people complain of and how to deal with them. Realising that the patient has been courageous in returning and that you have been given a second chance is important.

Accepting that a mistake has been made is necessary in order to avoid a conflict. Small changes to the prescription are usually all that are required to provide a resolution.

Understand how to treat patients who complain and to enhance the refraction to provide the optimum prescription. Turn a negative into a positive and use good word of mouth to enhance your clinical and business reputation.

In the fourth webinar, I describe the benefits of being kind to your staff and anyone that comes into your practice. Being kind to your staff takes little effort but brings rewards of increased morale and happiness, less absenteeism, and less staff-turnover.

Both of the latter are expensive and can bring extra stress reducing staff happiness even further. Small acts of kindness such as acknowledgement, recognition and small gifts can help improve well-being and productivity and increase the prosperity of your business.

I also mention studies that evidence how being kind to your staff will help them be kind to each other. Kindness begets kindness.

Use this course to help you develop a kindness culture in your practice, and use your kindness culture as one of your business USPs. Be different by being something your competitors aren’t.